Sept 22 | Science Day

With the rise of digitalization, new opportunities and new players are challenging the film and TV industry. Insights from smart analyses of big data are poised to become a central element of the industry’s value creation.

Scholars from several disciplines (incl. marketing, management, and economics) have been exploring the power of big datasets and econometric models for some decades. Their findings have been largely overlooked by an industry that is traditionally characterized by Goldman’s “Nobody knows anything” mantra.

This conference intends to showcase key and novel findings from scholarly research that can provide rich insights into what is required to make successful films and TV series/shows these days.

How can these insights be of value in an industry that is characterized by creativity and intuition?


Filmuniversität Babelsberg KONRAD WOLF
Marlene-Dietrich-Allee 11
14482 Potsdam


We have arranged a hotel with a special conference rate. Room contingency is limited – please book at your earliest convenience!


Hosted by Film University Babelsberg KONRAD WOLF and the Erich Pommer Institute, in cooperation with the Marketing Center Münster of the University of Münster and the DFG research unit 'Marketing of Hedonic Media Products in the Age of Digital Social Media'.

Jannis Funk (Filmuniversität Babelsberg Konrad Wolf) and Thorsten Hennig-Thurau (Westfälische Wilhelms-Universität Münster) will serve as conference co-chairs.

Jannis Funk is a producer in the German film industry and at the same time Ph.D. candidate at Film University Babelsberg, where he studied film and TV production from 2009 to 2014. He is the initiator of the “Big Data, Big Movies” conference. For him, creating worlds with film is the best and most privileged job of all.

Thorsten Hennig-Thurau is Professor of Marketing & Media Research at the University of Münster's Marketing Center. He has been ranked among the top German business scholars by Frankfurter Allgemeine Zeitung and Handelsblatt multiple times and has published extensively on entertainment industry-related topics and digital challenges in leading academic journals. He is a recipient of the Mallen Lifetime award for his work on filmed entertainment and was co-chair of this year's American Marketing Association Winter Educators' Conference which attracted a record-breaking crowd of 800+ scholars. Thorsten is also a dedicated movie aficionado, with a particular adoration for the works of Sergio Leone and Clint Eastwood.