After your event, be sure to create a brief wrap up of the event’s success for your sponsors and the host community. Use this report to summarize all the value/ return they saw from their involvement in the event. In other words, proactively demonstrate that you delivered (or hopefully over-delivered) on everything you promised in your sponsorship agreement.

This is where having photos from your event will be really useful. Use images to illustrate:

• Sponsor deliverables (course signage, finish line logos, expo tents, etc)
• Crowds
• Race Action
• Any shots that sell the event and the venue

Also include information about impressions:

• On-site attendance/spectators
• On-site participation
• Social Media Metrics
• Earned Media
• Paid Media
• Copies of any collateral materials and information about their distribution
• Digital Reach (livestream, FB live, YouTube, etc.), include clips, if possible